TED TALKS 2008 ~ Ideas Worth Spreading
Tim Brown, CEO, IDEO
2008 Serious Play DESIGN Conference
'Creative Thinking & Play'
http://www.ted.com/
At the 2008 Serious Play DESIGN Conference, designer
Tim Brown, CEO, IDEO
2008 Serious Play DESIGN Conference
'Creative Thinking & Play'
http://www.ted.com/
At the 2008 Serious Play DESIGN Conference, designer
Tim Brown talks about the powerful relationship between
creative thinking and play -- with many examples you
The biennial Art Center Design Conference is a three-day international gathering of entrepreneurs, thought leaders, and innovators from many fields and disciplines. The 2008 Conference, Serious Play, hosted at the Pasadena Campus on May 7,8,9, explored the essential role of play in business, the arts, science, storytelling, technology, and more.
Who Is Tim Brown?
'Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.'
Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm's mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas -- they call it "design thinking."
IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product -- from fast food conglomerates to high-tech startups, hospitals to universities.
IDEO has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. And check out the Global Chain Reaction for a sample of how seriously this firm takes play.
Brown's new book on design thinking will be published this fall.
"We need more executives like Brown who understand how creativity works."Ginger Grant, comment, TED.com




